There are many digital marketing tools at your disposal, and we can help you in several ways, whether you want:
- A digital marketing capability set-up from scratch
- Help in developing a specific area of your digital marketing programme
- A review of your current digital marketing campaigns and capability
- Competitor analysis of your markets
- A digital marketing strategy created
- Ad-hoc consultancy on digital marketing
We can provide you with consultancy and delivery in the following areas:
Digital Marketing Strategy
Whether you want us to review your current digital marketing strategy or develop a new digital marketing strategy, then we can analyse your markets, your competitors, your current situation and your current business strategy and objectives to deliver a strategy that will include:
- Positioning
- Segmentation
- Targeting
- Digital proposition
- Integration with your other channels
- Digital Marketing tools
E-Mail Marketing
Providing all aspects including:
- Strategy
- A/B and multivariate testing
- E-Mail creative and copy
- E-Mail delivery
- E-Mail reporting and analytics
Search Engine Optimisation
Our approach to SEO is more consultancy based, providing you with the tools and knowledge to do SEO in-house, as SEO is much more about following best business and marketing practice than agencies “doing” SEO to your web site. We can provide you best practice guidance for SEO, from developing an SEO Strategy, which will look at your current position, your competitors’ positions, keyword analysis, linking analysis and the programmes that you need to put in placeWe can deliver to you and your team SEO training, which takes you through the fundamentals of SEO, best practice and what you need to do to deliver results
Pay-Per-Click Campaigns
We can deliver or help you set up in-house PPC campaigns, testing keywords, copy creative and landing pages on your web site to maximise ROI
Online Campaigns
We can develop and deliver your online marketing campaign creative, advise you on which media to look at, what to test and how to get the best out of your media buying agency.
Social Media
Find out what people are saying about you online and let us help you engage in conversations and collaborate with your audience and customers so that you can benefit and see brand and ROI benefits from social media
Web Analytics & Optimisation
One of the most valuable resources you have is your web analytics data. Whether you want us to help you find the right web analytics solution, or how to get the most out of your analytics so that it can deliver results, we can help you deliver.
Copywriting and Editing
Copy that is fit for purpose for
- your brand / tone of voice / house style
- your audience and your customers
- search engines – taking into account best practice for Search Engine Optimisation
- online
With digital marketing, one size does not fit all for any company or industry. We work with you to maximise the impact of those digital marketing tools which are most relevant to you and your customers.
If you wish to know more about Digital Marketing then contact us.