The Ideal Interface Digital Audit is designed to help any business, from a new internet start-up to a large corporation or government agency with a multi-channel approach to define what their current situation is and provide a suitable and actionable roadmap with solutions as to where you want to be in the short or long term.
The IIDA covers the following areas of your digital business:
Digital Strategy
Covering areas such as brand, e-Commerce, online platforms, IT and ROI.
Digital Marketing
Covering areas such as natural search visibility and effectiveness, e-mail marketing, content, online campaigns and analytics capability.
User Experience
Covering areas such as user journeys, navigation, consistency, readability and internal search.
Accessibility
Covering areas such as navigation consistency, scripts and forms, images and alt text, page scalability and use of colour.
Web Standards
Covering areas such as site map, corporate reassurance, Data Protection Act compliance, and privacy policy.
Functionality and Engagement
Covering areas such as media centre, use of Social Media / Web 2.0, content creation, collaborative filtering and personalisation.
Customer Service
Covering areas such as e-mail contacts and response times, online help, multi-channel service, FAQs and Contact Service Level Agreements.
Online Reputation
Covering areas such as search engines, message boards and forums, Twitter, YouTube, blogs and social media networks.
Technology
Covering areas such as security, architecture, web applications, mobile and Content Management Systems.
You can either use IIDA to take a complete look at your overall digital business, providing in-depth analysis and evaluation or you can choose us to focus on a specific aspect of your business, such as your digital strategy or your digital marketing.
If you wish to know more about Digital Audit then contact us.